Mass rebrand: Esso/Mobil to Petron

[wwloon]

Esso/Mobil stations rebranding to Petron currently taking place...




Source: http://paultan.org/2012/06/23/petron-re ... -malaysia/

[silverbeauty]

Philippine conglomerate San Miguel Corporation took over operations of Esso Malaysia Bhd thus the re-branding exercise.

The group had reportedly bought a 65% stake in Esso Malaysia for US$610mil (RM1.87bil) from ExxonMobil.

It had also bought ExxonMobil's wholly-owned ExxonMobil Malaysia Sdn Bhd and ExxonMobil Borneo Sdn Bhd, which are involved in the retail, industrial, wholesale and aviation fuel businesses.

[tympg]

Seeing our limited resources, wonder if it's worth customising the Petron logo for our POIs in the weekly maps...

[sunn]

Possible.

[OngCC]

We can change the name now, but no icon yet. Need to look for a suitable code for the icon.

[tuah]

Also, MAA is now known as Zurich..

[gpsnerd]

Esso/Mobil stations rebranding to Petron currently taking place...




Source: http://paultan.org/2012/06/23/petron-re ... -malaysia/

re-branding takes place more in KL, other areas still the old brand

[tympg]

To complicate matters, some years ago all the Esso's in Sarawak were taken over by a timber company and renamed "Xcel". I don't know if San Miguel bought over this Sarawak franchise as well. I won't change the Xcel name in Sarawak unless someone on the ground in Sarawak reports otherwise.

[wwloon]

KUALA LUMPUR: Petron Malaysia Sdn Bhd, formerly known as Esso Malaysia Bhd (EMB), expects to further rebrand 120 stations in Malaysia by year end in line with its focus to aggressively build revenue and create efficiencies at all levels.

Last April, Philippine-based Petron Corporation, a unit of conglomerate San Miguel Corp acquired the Malaysian businesses of oil refiner Exxon Mobil, namely 65% of EMB and Exxon Mobil units Exxon Mobil Malaysia Sdn Bhd and Exxon Mobil Borneo Sdn Bhd.

Petron Corp's unit Petron Oil and Gas International has assumed control of the three companies.

In a statement after its EGM on Monday, Petron Malaysia said all its activities were well on track after the successful transition.

On May 14, the mandatory general offer in relation to Petron Malaysia subsidiary, EMB was completed which resulted in the company owning 73.4% paid-up capital and voting shares of EMB.

Subsequently on June 15, the first phase of Petron rebranded stations was completed.

The company also said the study for the upgrade of the Port Dickson refinery was progressing well with its completion due by this year.

"The focus is also to push the rebranding of our service stations. We look forward to creating growth for the business and with dedicated efforts of our employees, network dealers and business partners, the company is confident of success," Petron Malaysia said. - Bernama

Source: http://biz.thestar.com.my/news/story.as ... c=business

[zamad]

I think the map needs to be updated with the current Petron logo, replacing the 'old' Esso ones.